Sports Management
The programme comprises 4 modules. Each module entails one 3-Hrs session per week over 11 weeks, plus an optional 3-month internship programme upon completion of the 4 modules.

By its very nature the world of sports commands particular attention. Sporting activities invite individuals to participate in various levels – emotional, physical, and intellectual. These activities provide an expressive outlet for an array of the human needs, satisfying the desire to be challenged, succeed, and to interact in a group.

Sporting activities are unique in that the sense of achievement attained is both intensely personal and group oriented.

The ESE Short Course in Sports Management provides students with an expansive view of various sporting areas and with the skills required to succeed in this field of management, from controlling fan-packed stadiums, to controlling the production of sports memorabilia and single player management. The specialisation in sports management endows students with a thorough understanding of the dynamic issues and practices present in sport management.

The Course is made up of 4 modules:

  • Sport Promotion and Sponsorship
  • Major Event Management
  • International Business Decision Making
  • E-Business and E-Commerce

Internship (Optional)

Students who intend to participate in an internship must first undergo an assessment by the ESE Placement Officer. Upon being deemed eligible, host companies will be decided together with the Placement Officer who will assist the student in obtaining an internship at the company of choice. Candidates must submit a CV and undergo a successful interview for their acceptance.
Course Structure

Each module holds a weekly 3-hour class (total 12 hours per week, Monday to Friday)

  • Mid Term Assessment (40%)
  • Final Assessment (60%)
Entry Requirements

High school diploma or equivalent