Marketing
The programme comprises 4 modules. Each module entails one 3-Hrs session per week over 11 weeks, plus an optional 3-month internship programme upon completion of the 4 modules.

The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field.

The course will prepare participants for a wide range of activities such as brand
management, product development, services marketing and business to business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing.

Students will take 4 of the following modules:

  • Innovation Development and Management
  • E-Business and E-Commerce
  • International Strategic Marketing
  • Consumer Behaviour
  • Integrated Marketing Communication
  • International Business Management

Internship (Optional)

Students who intend to participate in an internship must first undergo an assessment by the ESE Placement Officer. Upon being deemed eligible, host companies will be decided together with the Placement Officer who will assist the student in obtaining an internship at the company of choice. Candidates must submit a CV and undergo a successful interview for their acceptance.

Marketing
Course Structure

Each module holds a weekly 3-hour class (total 12 hours per week, Monday to Friday)

Assessment
  • Mid Term Assessment (40%)
  • Final Assessment (60%)
Entry Requirements

A first degree or equivalent work experience

Pro-Learning Centre