The ESE Specialised Programme in Marketing is designed to further develop participants’ marketing skills and acumen to ensure that managers in international markets have the required understanding and insight for success in this field.
The course will prepare participants for a wide range of activities such as brand
management, product development, services marketing and business to business marketing enabling them to enter into specialist marketing consultancy and service firms that excel in the areas of market research, advertising, sales promotion, public relations and direct marketing.
Students who intend to participate in an internship must first undergo an assessment by the ESE Placement Officer. Upon being deemed eligible, host companies will be decided together with the Placement Officer who will assist the student in obtaining an internship at the company of choice. Candidates must submit a CV and undergo a successful interview for their acceptance.
Each module holds a weekly 3-hour class (total 12 hours per week, Monday to Friday)
- Mid Term Assessment (40%)
- Final Assessment (60%)
A first degree or equivalent work experience